Francal Feiras and DIEX MIDIA sign a partnership for the next five years

The promoter's first event of the year, the 38th edition of ABRIN, featured the DOOH Digital Experience Circuit and was a success

São Paulo, May 11, 2023.

In the market for more than five decades, with 100% national capital, Francal Feiras has become one of the most solid event promoters in the country. The business generated by its events moves the economy and contributes to the development of the markets in which it operates.

Abrin, organized in partnership with the Brazilian Association of Toy Manufacturers – ABRINQ, confirmed its magnitude in the 2023 edition and consolidated itself as the main toy event in America Latin America and one of the most expressive in the world. With a record number of visitors, the fair was attended by 18,000 professionals during the four days of the event.

This year, the market celebrates more than a decade of positive performance, with an expected revenue of approximately R$9 billion, a growth of 7% compared to 2022. Not to mention commemorative dates such as: Children's Day and Christmas. All this enthusiasm was reflected at Abrin 2023. That is why it was so gratifying for DIEX MIDIA to be present, as Juan Pablo de Vera, CEO of the company says: “The partnership with Francal and having Abrin in our portfolio are very important for DIEX MEDIA. I thank you for your confidence and I say that we will work to surprise”.

Always seeking to surpass its results and bring excellence to its projects, DIEX MIDIA surrounds itself with qualified partners. This was the reason for choosing THE LED as an official supplier, a company with more than 10 years in the market, recognized for carrying out iconic projects throughout the national territory.

About DIEX MIDIA:

DIEX MIDIA offers media that values ​​sustainability in campaigns, reducing the impact that advertising has on the environment. With a new concept of digital experiences for the Events and Entertainment market, it brings the DOOH (digital out-of-home) media ecosystem to business fairs in Brazil, using OOH Digital Experience Circuits (DXOOH).

With the largest network of digital experience circuits and integrated solutions for Promoters and Organizers, DIEX MIDIA offers high impact experiences in Events, Congresses, Exhibitions, and in Entertainment, Sports and Shows activities.

Site: www.diexmidia.com

Phone:+55 (11) 2847-4982

E-mail: info@diexmidia.com

Press Information:

Mandarino Comunicação

Elaine Mandarino

emandarino@mandarinocomunicacao.com.br 

Phone: +55 (11) 99113-7122

For more information about Abrin

Site: www.abrin.com.br

LinkedIn https://www.linkedin.com/company/feiraabrin/

Instagram: https://www.instagram.com/FeiraAbrin/

Facebook: https://www.facebook.com/FeiraAbrin

Youtube https://www.youtube.com/channel/UCHQJDTR1LXVgy-H9NfwKKxQ

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