Success of the Circuit of Digital Experiences at the APAS Show 2023

More than 73,000 professionals from 16,000 different companies circulated throughout the four days of the fair and witnessed the campaigns of the advertisers present in the OOH Digital Experience Circuit (DXOOH) installed by DIEX MIDIA in all pavilions of the event

São Paulo, 24 maio 2023.

The APAS Show is the largest food and beverage fair in the Americas and the largest supermarket event in the world. logistics, finance, infrastructure and equipment.

Therefore, the 37th edition achieved great numbers, it was a record audience with 137,487 visits, with 73,011 visitors, from 16,695 different companies. A growth of 23% in the number of visits and 21% in the number of visitors, with a significant increase of 41% in the number of companies, compared to the previous year.

Data from 2022 confirm the power of this market, according to the Brazilian Association of Supermarkets (ABRAS), the supermarket sector had revenues of R$ 695.7 billion in 2022. Which represents 7.03% of the national Gross Domestic Product (GDP), including all formats and distribution channels. In addition to being a major job generator, responsible for hiring 3.2 million direct and indirect employees.

A growing market and increasingly adept at innovation and new technologies, this is the supermarket. And all this potential was reflected in the APAS Show 2023, declares Juan Pablo De Vera, CEO of DIEX MIDIA. “It was a privilege to be a partner of an event of this magnitude and to be able to boost the 16 campaigns of the Exhibitors present in the 44 panels distributed in the 5 pavilions of the Fair. In total, we managed to make more than 400,000 impacts on a very qualified audience, and thus help companies to attract the right public to their stand, promoting launches, generating more business opportunities, taking advantage of the solutions of this new digital media, which manages to be more effective and much more efficient from a sustainability point of view. We thank the entire APAS Team for embracing this innovation and making the success of the 2023 edition even more “brilliant”, concludes the executive.

DIEX MIDIA has the strategic objective of adding value to the events and entertainment market. Since 2021, it offers an unprecedented partnership, with digital processes and innovative solutions, the experienced team manages to deliver quality. Helping to modernize the business environment, improving deliveries for advertisers and sponsors, reducing production costs and generating new revenue for the event promoter.

To guarantee this level, the company looked for partners and suppliers that seek the same excellence in service and customer focus. For this reason, it developed a strategic partnership with THE LED, supplier of the LED panel technology for the Digital Experience Circuits. A mature and structured company that has more than 12 years of experience and has more than 6 thousand projects installed throughout the national territory.

About DIEX MIDIA:

DIEX MIDIA offers media that values ​​sustainability in campaigns, reducing the impact that advertising has on the environment. With a new concept of digital experiences for the Events and Entertainment market, it brings the DOOH (digital out-of-home) media ecosystem to business fairs in Brazil, using OOH Digital Experience Circuits (DXOOH).

With the largest network of digital experience circuits and integrated solutions for Promoters and Organizers, DIEX MIDIA offers high impact experiences in Events, Congresses, Exhibitions, and in Entertainment, Sports and Shows activities.

Site: www.diexmidia.com

Phone:+55 (11) 2847-4982

E-mail: info@diexmidia.com

Press Information:

Mandarino Comunicação

Elaine Mandarino

emandarino@mandarinocomunicacao.com.br 

Phone: +55 (11) 99113-7122

For more information about the APAS Show

Site: www.apasshow.com

LinkedIn https://www.linkedin.com/company/apasshow/

Instagram: https://www.instagram.com/apasshow/

Facebook: https://www.facebook.com/apasshow

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