VICAR and DIEX MIDIA sign a partnership for the development of OOH digital experience circuits in calendar 2023

A empresa especializada em soluções de Experiências Digitais para grandes Eventos e Entretenimento foi escolhida pela principal promotora de motorsport da América Latina

São Paulo, 14 de dezembro de 2022.

A VICARpromoter of the Stock Car Pro Series, Stock Series and BRB Formula 4 Brazil, announced this new partnership after the successful implementation of the first digital circuit in the season finale at Interlagos, where sponsors and participants had the opportunity to experience a new model of digital communication in strategically selected locations.

"Motor racing is a very sensory sport, where sound and image are relevant factors in the fan's experience. Therefore, it is fundamental to have partners who can contribute through technology to amplify and enrich these experiences. DIEX MÍDIA is undoubtedly an important addition to the event, as we have already seen in this debut at Interlagos. It also gives us a new opportunity to generate business with a network capable of enriching the experience of our customers and fans at the circuit," said Fernando Julianelli, CEO da Vicar.

A DIEX MÍDIA nasceu com o objetivo de agregar valor a seus parceiros, apresentando um modelo de parceria inovador, e soluções de experiências digitais OOH (out-of-home) para o mercado de Eventos e Entretenimento. Em coordenação com os principais organizadores de grandes eventos, shows e festivais do país, a empresa desenvolve circuitos digitais de alto impacto, em locais estrategicamente selecionados, ampliando assim a oferta de soluções para patrocinadores e marcas interessadas em gerar mais engajamento e melhores oportunidades de ativação com audiências qualificadas.

. VICAR professionalism allowed us to see a platform of opportunities for sponsors and brands present in the most important motorsport calendar in Latin America. We know the quality of the events they can offer and for this reason we trust in investing with our innovative solutions and being present in the right place, at the right time, when the experiences happen," says Juan Pablo de Vera CEO da DIEX MÍDIA. 'We are very grateful to the VICAR team for the trust they have placed in DIEX MIDIAsolutions, we are confident that we will be able to bring more value to their customers, more content to their audiences and more brightness to an already fantastic calendar of events,"emphasized the executive.

To lead this project, DIEX MÍDIA DIEX MÍDIA invited Ênio Vergeiro, one of the most experienced professionals in the publicity and advertising sector of the market. Ênio, who has had important passages inEditora Abril, O Estado de São Paulo, Grupo Bandeirantes and APP - Association of Advertising Professionals; as Associate Director in this project, he will be responsible for the commercial development of this partnership and the activation of new solutions and projects of digital experiences, in coordination with the commercial team of VICAR.

About DIEX MÍDIA:

A DIEX MÍDIA A offers a new concept of digital experiences for the events and entertainment market, bringing the DOOH (Digital Out-of-Home) media ecosystem to business trade shows in Brazil. The company presents itself as the largest network of digital experience circuits and integrated solutions for promoters and organizers to manage high-impact experiences in events, congresses, exhibitions, entertainment, sports and shows.

. THE LED was chosen to supply the panels for the company's Digital Experience Circuits. With 10 years in the market, THE LED é responsável por projetos icônicos e reconhecida pela qualidade de seus equipamentos.

Contact DIEX MIDIA

Elaine Mandarino

emandarino@mandarinocomunicacao.com.br 

+55 (11) 99113-7122

contact Vicar
Rodolpho Siqueira
(11) 9 5472 0163

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