EXP MEDIA: A New Concept of DOOH Experiences for the Events and Entertainment Market in Brazil

The company debuts in the Brazilian market with the presentation of Digital Experience Circuits, offering innovative solutions in the best event centers, congresses and trade shows, sports arenas, entertainment and shows, in partnership with promoters and event organizers from all over the country

Following the growing global trend of digital activation and the promising DOOH (Digital Out of Home) media market, EXP MEDIA presents itself in the Brazilian market as the largest network of digital circuits and integrated solutions for activation marketing and advertising focused on the on-site event market.

The solutions offered enable the management of high-impact experiences for companies that organize and promote events, conventions, exhibitions and brand activation activities in the entertainment, sports and shows sectors throughout Brazil.

Since its creation, EXP MEDIA has decided to base its focus and development strategy on the experience of its team, the network of relationships it has developed and the strength of unprecedented partnerships in the events and entertainment market. To achieve this, in the twelve months prior to its announcement to the market, it sought to consolidate a series of long-term contracts with the best venues for events, fairs, ongresses and shows, all over the country.

EXP MEDIA presents a dynamic and innovative business model, with technological tools that ensure efficiency and agility, as well as best practices in the generation and commercialization of sponsorship and advertising in events. This new business model offers a series of alternatives and solutions to make "activation experiences" more effective.

It is a new way to achieve better results for the thousands of clients that participate in events, fairs, congresses, shows, sports and entertainment activities, in search of unique experiences for more qualified audiences, in better prepared environments, during the most representative events, and with more assertive investments in advertising, marketing and sales actions.

The company will have Juan Pablo De Vera (one of the founding members), who will hold the position of CEO. He has more than 24 years of experience and a trajectory through more than six countries, leading the largest companies in the market of fairs, congresses and events. Since 2002, in the local market, he has led the realization of more than 400 large business fairs in 12 cities and 42 sectors of the economy, when he was at the forefront of the expansion and growth plan of the largest fair promoter in the country, completing the acquisition of nine companies, among which the pioneer in the national market, the renowned Alcantara Machado.

A connoisseur of international event trends, De Vera is an expert in building successful relationships and partnerships. Responsible for the expansion and growth plan of the companies he has managed throughout his career, he brings to this new initiative lateral innovation and the exponential model as essential elements to build this new DOOH (digital out-of-home) media ecosystem that will support the investment of sponsors and promoters in the revitalization of the events and entertainment sector.

To achieve this, De Vera looked to Brazil to build a network of solid partners with recognized expertise and capacity. And it was in his search for these skills that he had the opportunity to meet Richard Albanesi, CEO of TheLED, the largest company in interactive technologies and solutions for the OOH (out-of-home) market in Brazil. TheLED has a solid track record of more than 12 years, represents the best technology in the country and specializes in creating experiences in LED panels for visual communication, signage and advertising. TheLED has conquered the market by offering companies specialized in broadcasting and managing high impact advertising campaigns in airports, shopping malls, supermarkets, retail chains, convenience stores, subway terminals and other places with large circulation.

With this strategic partnership, TheLED will be responsible for the development of EXP MEDIA's technical projects also in the events and entertainment market, ensuring the implementation, installation and maintenance of the display circuits that will be the basis of the "DOOH experiences" model in all the locations in Brazil where it will be present.

Richard Albanesi, CEO of TheLED, commented, "We had the opportunity to get to know each other a few years ago when Juan was managing the major trade shows in Brazil and I was starting to introduce LED panels at events. Today, I am very happy to return the favor and support this innovative initiative. TheLED team is always looking for this type of partnership that adds value to our products and allows us to develop solutions for our partners and customers in the out-of- home media market in Brazil.

EXP MEDIA starts its activity with the purpose of adding value to the programming of high impact advertising and digital activations for organizers, promoters, marketing and advertising agencies that operate in the events, shows, entertainment and exhibitions market, and that often do not have the opportunity to participate in the large OOH circuits that already exist in Brazil.

"Over the last few years, I have had the opportunity to learn and develop these new DOOH solutions for the events market. We are aware of the size of this opportunity in Brazil and the capacity of the professionals in the events and entertainment market. Therefore, we looked for a technology and solutions partner that could serve the entire events market in Brazil with quality and agility. And I found that answer in the TheLED team," said De Vera.

Thus, breaking old paradigms, EXP MEDIA proposes to implement the growing and promising concept of DOOH ("digital out of home") media in the events market. A reality that is already a success in international markets and that brings new horizons to the business ecosystem at this moment of resumption of the sector's activities in Brazil.

"Our proposal is to build an ecosystem of partnerships to enrich the events sector, where all parties will benefit from the implementation of tools that will bring more results and a higher return on investment to the companies that participate in the events and entertainment sector. I have always worked to join forces and contribute to the sustainable growth of these markets, and at EXP MEDIA we will continue with this mission," concludes the executive.

About EXP MIDIA:
Site: www.expmedia.com.br
Phone:+55 (11) 2847-4982
E-mail: contato@expmedia.com.br
Office PAULISTA: Av. Paulista, 2300 – to walk Pilotis – Edifício São Luiz – 01310-300
Desk ALLIANZ PARQUE: Av. Francisco Matarazzo, 170 – Portão B1 – 05001-200
São Paulo (SP) Brasil

Press Information:
Mandarino Comunicação
Elaine Mandarino
emandarino@mandarinocomunicacao.com.br
Phone: +55 (11) 99113-7122

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