EXP MEDIA: A New Concept of DOOH Experiences for the Events and Entertainment Market in Brazil

Rodrigo Santinelo is announced as the new Commercial Manager of EXP MEDIA, a company that recently presented a new model of digital experience circuits for the events and entertainment market.

With a degree in Marketing, Rodrigo has spent the last 15 years specializing in media management in shopping malls and sponsorship acquisition for major events. He began his career at Reed Exhibitions in 2007. At that time, the multinational world leader in exhibitions, which had acquired Alcantara Machado, created the Merchandising and Sponsorship division in Brazil.

After five successful years in the company, he was invited to take on a new challenge at Alliansce Mall and Media, as the person responsible for the national management of the area of media and relationships with key accounts, with direct management of the results of 25 malls located in the main capitals of Brazil.

In 2016, he returned to Reed Exhibitions to take on the position of "Media Sales Manager", from where he coordinated the activities of acquiring sponsorship for events in the most diverse segments, including giants such as Salão Internacional do Automóvel, Salão Duas Rodas, Fenatran, Automec, Feicon Batimat, Equipotel and Fenasucro

At EXP MEDIA, Rodrigo will be in charge of coordinating the commercial team dedicated to the development of the DOOH market with the main venues and organizers of events, trade shows, conventions, shows and entertainment, reinforcing the expansion and growth plan throughout the country.

Regarding his expectations, Rodrigo guarantees that he knows the events market well and also the success that DOOH has already achieved in the shopping center market: "This solution offered by EXP MEDIA is a new way to generate innovation and more results for the thousands of companies that participate in events. In partnership with the most important venues and event organizers, and with the help of technology, we will be able to offer unique experiences and reach qualified audiences, ensuring more effective investments in advertising, marketing and sales activities," Santinelo says.

As announced in its presentation to the market, EXP MEDIA has focused its development strategy on consolidating a team with proven experience and the strength of unprecedented partnerships in the events and entertainment market. "Rodrigo, with his knowledge of media and sponsorship in the events and shopping center market, is a great asset for our growth plan. We have gained a seasoned professional with leadership skills who knows how to deliver results. We are adding value to EXP MEDIA. Now all the strategic partnerships and DOOH technology tools will be added to the best practices in the generation and commercialization of sponsorships and advertising in events that Rodrigo has developed in his successful career," commented Juan Pablo De Vera, CEO of EXP MEDIA

About EXP MIDIA:
Site: www.expmedia.com.br
Phone:+55 (11) 2847-4982
E-mail: contato@expmedia.com.br
Office PAULISTA: Av. Paulista, 2300 – to walk Pilotis – Edifício São Luiz – 01310-300
Desk ALLIANZ PARQUE: Av. Francisco Matarazzo, 170 – Portão B1 – 05001-200
São Paulo (SP) Brasil

Press Information:
Mandarino Comunicação
Elaine Mandarino
emandarino@mandarinocomunicacao.com.br
Phone: +55 (11) 99113-7122

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