ARNOLD SPORTS FAIR SOUTH AMERICA
Cases
ARNOLD SPORTS FAIR SOUTH AMERICA
The biggest international event of sports nutrition, health, sports, fights, performance and fitness in Latin America
Created in 1989, from the partnership between Arnold Schwarzenegger and Jim Lorimer, as a professional bodybuilding event, it has become, over these 31 years, an absolute success in the USA and, since 2011 it has been expanding borders. It held the first edition outside the US, in Spain, with great success, and elected Brazil in 2013 to host the Latin American edition, further expanding the business opportunity and the appreciation of sport.
Project:
There were 6 panels installed, being:
- 4 Totems
- 2 aerial banners
English 
Portuguese