O maior evento internacional de nutrição esportiva, a saúde, esportes, lutas, performance e fitness da América Latina
Criado em 1989, da parceria entre Arnold Schwarzenegger e Jim Lorimer, como um evento de culturismo profissional, tornou-se ao longo destes 31 anos, um sucesso absoluto nos EUA e, desde 2011 vem expandindo fronteiras. Realizou com grande êxito a primeira edição fora dos EUA, na Espanha, e elegeu o Brasil em 2013 para sediar a edição da América Latina, ampliando ainda mais a oportunidade de negócios e a valorização do esporte.
PROJETO:
Foram 6 painéis instalados, sendo:
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