The largest professional beauty show in the Americas was the first to incorporate the novelties of DOOH (Digital Out-of-Home) to develop new digital experiences in the exhibition market in Brazil.

A BEAUTY FAIR – Feira Internacional de Beleza Profissional, que há 17 anos participa da vida e dos negócios de milhões de profissionais, lojistas, indústrias, distribuidores e exportadores do mundo todo, realizou sua 16ª edição no passado mês de novembro em São Paulo. O evento foi um verdadeiro sucesso, contou com mais 500 empresas expositoras, gerando cerca de R$ 400 milhões em volume de negócios, e consagrando a retomada dos encontros de negócios de grande porte na cidade.

It was at this important event that EXP MEDIA officially launched its first Digital Experience Circuit for large events. It was a challenge, but also an excellent example of what can be done at events looking to innovate and engage with their visitor and exhibitor communities.

For Cesár Tsukuda, General Director of BEAUTY FAIR, the partnership with EXP MEDIA has allowed exhibiting partners to expand their presence at the event and reach new audiences. "The competition for attention at the fair is immense. We usually receive about 200 thousand people in the four days, so it is important to have a tool that allows brands to tell their stories with maximum impact.

This modality, developed with the commercial and operational team of BEAUTY FAIR, is one of the projects that EXP MEDIA makes available to promoters and organizers of events in Brazil. It is a digital circuit installed in strategic and high-impact positions, which ensures greater visibility and interaction of visitors, guaranteeing a higher return on investment for advertisers.

Juan Pablo De Vera, CEO of EXP MEDIA, points out that "being able to launch the company's activities with an event of the size and quality of BEAUTY FAIR is a great achievement. The professionalism of BEAUTY FAIR and the quality of the exhibiting companies allowed us to demonstrate the full potential of this new solution. These are companies that understand the potential of DOOH (digital out-of-home) and are used to using it in their advertising campaigns to create unique experiences. We are very grateful for the trust placed in us by César and his team, and we are even happier to have been chosen by BEAUTY FAIR to renew this partnership for future editions of the event," concludes the executive.

EXP MEDIA brings this new way of generating results to thousands of companies and participants of events, fairs, congresses, shows and entertainment activities. The quality of the technological projects provided by TheLED allows the generation of high-impact digital experiences, helping to generate engagement activities with qualified udiences, in more prepared environments and with more assertive investments for the advertising, marketing and sales actions of advertisers and sponsors

Foram instalados 20 painéis no modelo do circuito móvel, sendo:

• 2 painéis de 3,5m x 2,0m no Hall de Entrada
• 2 Pórtico de Entrada
• 1 Painel de 3,5m x 2,0m na Passagem de Pavilhão
• 4 Painéis de 3,5m x 2,0m na Praça de Alimentação
• 9 Totens distribuídos pelo Pavilhão
• 2 Painéis de 5,00m x 3,00m na Entrada de Negócios

About EXP MIDIA:
Site: www.expmedia.com.br
Phone: +55 (11) 2847-4982
E-mail: contato@expmedia.com.br

For more information about the BEAUTY FAIR:
Site: https://beautyfair.com.br/
Instagram: https://www.instagram.com/beautyfairprofissional/
Facebook: https://www.facebook.com/beautyfairprofissional/
YouTube: https://www.youtube.com/channel/UCv7WoRulgRo_db8uvYNIgxQ
Telegram: https://t.me/beautyfairnegocios

About THE LED:
Site: www.theled.com.br
Phone: +55 (11) 96334-5500
E-mail: comercial@theled.com.br