A empresa especializada em solu\u00e7\u00f5es de Experi\u00eancias Digitais para grandes Eventos e Entretenimento foi escolhida pela principal promotora de motorsport da Am\u00e9rica Latina<\/p>\n\n\n\n
S\u00e3o Paulo, 14 de dezembro de 2022.<\/p>\n\n\n\n
A VICAR<\/strong>promoter of the Stock Car Pro Series, Stock Series and BRB Formula 4 Brazil, announced\nthis new partnership after the successful implementation of the first digital circuit in the season finale at Interlagos, where sponsors and participants had the opportunity to experience a new model of digital communication in strategically selected locations.<\/p>\n\n\n\n \"Motor racing is a very sensory sport, where sound and image are relevant factors in the fan's experience. Therefore, it is fundamental to have partners who can contribute through technology to amplify and enrich these experiences. DIEX M\u00cdDIA is undoubtedly an important addition to the event, as we have already seen in this debut at Interlagos. It also gives us a new opportunity to generate business with a network capable of enriching the experience of our customers and fans at the circuit,\" <\/em>said Fernando Julianelli, CEO da Vicar<\/strong>.<\/p>\n\n\n\n A DIEX M\u00cdDIA<\/strong> nasceu com o objetivo de agregar valor a seus parceiros, apresentando um modelo de parceria inovador, e solu\u00e7\u00f5es de experi\u00eancias digitais OOH (out-of-home) para o mercado de Eventos e Entretenimento. Em coordena\u00e7\u00e3o com os principais organizadores de grandes eventos, shows e festivais do pa\u00eds, a empresa desenvolve circuitos digitais de alto impacto, em locais estrategicamente selecionados, ampliando assim a oferta de solu\u00e7\u00f5es para patrocinadores e marcas interessadas em gerar mais engajamento e melhores oportunidades de ativa\u00e7\u00e3o com audi\u00eancias qualificadas.<\/strong><\/p>\n\n\n\n <\/p>\n\n\n\n . VICAR<\/strong> professionalism allowed us to see a platform of opportunities for sponsors and brands\npresent in the most important motorsport calendar in Latin America. We know the quality of the events they can offer and for this reason we trust in investing with our innovative solutions and being present in the right place, at the right time, when the experiences happen,\"<\/em> says Juan Pablo de Vera CEO da DIEX M\u00cdDIA. <\/strong>'We are very grateful to the VICAR<\/strong> team for the trust they have placed in DIEX<\/strong> MIDIA<\/strong>solutions, we are confident that we will be able to bring more value to their\ncustomers, more content to their audiences and more brightness to an already fantastic calendar\nof events,\"<\/em>emphasized the executive.<\/p>\n\n\n\n To lead this project, DIEX M\u00cdDIA<\/strong> DIEX M\u00cdDIA invited \u00canio Vergeiro, one of the most experienced professionals in the publicity and advertising sector of the market. \u00canio, who has had important passages inEditora Abril, O Estado de S\u00e3o Paulo, Grupo Bandeirantes and APP - \n Association of Advertising Professionals; as Associate Director in this project, he will be responsible for the commercial development of this partnership and the activation of new solutions and projects of digital experiences, in coordination with the commercial team of VICAR<\/strong>.<\/p>\n\n\n\n About DIEX M\u00cdDIA:<\/strong><\/p>\n\n\n\n A DIEX M\u00cdDIA<\/strong> A offers a new concept of digital experiences for the events and entertainment market,\nbringing the DOOH (Digital Out-of-Home) media ecosystem to business trade shows in Brazil. The company presents itself as the largest network of digital experience circuits and integrated solutions for promoters and organizers to manage high-impact experiences in events,\ncongresses, exhibitions, entertainment, sports and shows.<\/p>\n\n\n\n . THE LED <\/strong>was chosen to supply the panels for the company's Digital Experience Circuits. With 10 years in the market, THE LED<\/strong> \u00e9 respons\u00e1vel por projetos ic\u00f4nicos e reconhecida pela qualidade de seus equipamentos.<\/p>\n\n\n\n<\/h2>\n\n\n\n